In the era of precision medicine, healthcare providers (HCPs) are central to success. They interpret complex clinical and diagnostic data to connect the right patient with the right targeted therapy at the right time. For a therapy's commercialization to succeed, teams must empower these HCPs with the precise, timely information needed to make these vital connections and drive adoption of groundbreaking therapies.

This empowerment begins with identifying the right physicians. A lab-first data strategy provides the earliest and most definitive signal for finding HCPs who are treating eligible patients. While other data sources offer a historical view, diagnostic lab data—like a specific test order or biomarker result—is the first real-time indication of a potential candidate for a targeted therapy.